Tiago Franco Blog

I’ve heard this a long time ago, can’t remember from where, some story about a teacher saying this to his student:

People are stupid and lazy.

This is pretty much my motto when creating interfaces. And before you run to the comments and hit the keyboard at full force, read this:

People are stupid
So when you’re creating your next website or app, make the UI obvious, easy to use.

People are lazy
So make it so that it’s quick and effortless to do whatever it is that the users do in your website/app.

Now obviously there are exceptions(get and study your demographic!), but it’s a motto for simple, quick and easy to use interfaces that is somehow funny.